Thinking on the technology angle, I did some research and found out about augmented reality and how it is taking off. On my phone I have Layar, an app that was pre-installed on my phone that allows you to see the world in a whole different way through your camera. You turn the feature on and hold it up to an environment, then digital displays such as restaurant reviews and star ratings will appear on your screen. The company website is here and there is an interesting blog about what other things that augmented reality can be attached too, such as the work they did for Rolling Stone magazine where people pointed their phones at random covers of the front page of the magazine spread around New York, and they got to watch videos with the stars on their phone.
Something to be thinking about, especially since this technology is starting to become part of consumer products like phones.
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